Women In Business Radio Monday April 25th

I have literally made about every mistake you can make in business. I forgot what I was saying on stage speaking to a group of 6000 people. I have botched phone calls, messed up marketing materials, screwed up projects, hired the wrong people and made bad decisions and costly mistakes.

On the flip side: I did get hired to speak to 6000 people, fixed mistakes in marketing materials, saved projects at the edge of disaster, learned to deal with clients and suppliers, made great decisions, and made some good money.

I teach people to learn to fail their way to success (to go for no) and myself have had plenty of failures followed by great success.  I have literally failed forward and heard lots of No's. I can't wait to share just some of the lessons learned on my journey this Monday with Michele Price on Women in Business!    

Should You Love NO?

Do you love hearing the word No? Most people don't - in fact, most people hate hearing No! They do everything within their power to avoid hearing No. How? Simple. By avoiding calling and contacting people who they THINK might say no. As it turns out, for many people, that becomes almost everyone! As you can imagine, that is a big issue, right?

First of all, who are we to decide for someone else what their answer will be? In doing so, we rob other people of their opportunity to hear about a service, new product, or interesting offer that could - at the very least make a small improvement to their life... and most - completely change their life!

So, should you fall in love with NO? If you LOVE serving others, if you are in LOVE with the mission you are on... then yes, should love NO... or at least fall into serious "like" with "no!"

Unseen, Untold, Unsold

Richard tells a great story about his "fleet sales legend" father, Don. The story goes...

"When I first started in the car business, I noticed that my father had a piece of masking tape stuck to the back of his telephone receiver. On it, he had written three words:
Unseen. Untold. Unsold.

Being new to the business I asked my dad what it meant. He said, "Selling is nothing more than telling your story to as many people as you can… as fast as you can. If the prospect remains unseen and untold… they will forever remain unsold."

It doesn’t get any simpler than that! When you get back to most basic elements of your business, this is what it is all about. Unseen. Untold. Unsold.