Most people operate with the following mental model: they see themselves in the middle, with success on one end and failure on the other. They do everything they can to move toward success and away from failure.
What if, rather than seeing failure as something to be avoided it became a “stepping-stone” on the path to success? In other words: Success is the destination. Failure is how you get there. To achieve significant success in today’s world, failure is not just a possibility…it is a requirement.
The old model is where you avoid failure at all costs; the newer model is to understand and value failure for what it is. In sales, the old model is to avoid no, the new model is to 'go for no.' When we live in a Go for Yes world where failures are bad and success is good, no wonder that we put ourselves through such trauma when a failure happens but with the new model that becomes totally unnecessary!