Failure & Success: Go for No! vs. PLUCK

Most people know us for writing the book, "Go for No!" Actually we have written and published 4 books altogether. "Go for No!" is our most successful having sold now well over 100,000 copies. Two of the others had decent success (around 25K-30K each) and were in the retail niche. The fourth book was called "PLUCK" and was mostly for service-oriented businesses in the "retail" industry. We printed 10,000 copies. We have 8000 on hand still. It is a good book too. We made some significant mistakes though. The cover being one of them. And the title being another (don't ask).

Bottom line... people think we're so successful with "Go for No!" and we are. But don't forget about the 8000 PLUCK's we still have. Most of the time, you don't know what's a "Go for No" and what's a "PLUCK." So you have to just take action and realize you'll get a bit of both along the journey.

How Go for No! works with "What Is"

Along our Tour we interviewed a lot of people who had an amazing grasp of the "Go for No!" philosophy - one of those is Scott Zimmerman, founder of Cyrano Marketing System (a great way to truly connect with your clients and prospects).

Scott read Go for No! and had a terrific way of explaining how "go for no" works with the reality that is today's marketplace.

Living Go for No! - The Free Club

In combination with the release of our Go for No DVD Docu-Movie ("Yes is the Destination, No is How You Get There") we launched a "members only" (club) for people who want bite size pieces of content from us to help them keep living the Go for No! message.

And, the best thing about it is... it's free! And we're sure people think we are crazy for not charging. But we'd like have 1,000,000 members in the Living Go for No! club -- all enjoying our take on business, life, and success - with a dash of "go for no" throughout -- and living the message.

So, come on - sign up now!

Power of Persistence: Short Segment from the Go for No! Movie

We created this special shorter segment from the Go for No! movie (the Power of Persistence chapter) for our niece, Aubrianna (who also appears!) She is doing a class project on family members and as producers of a movie, well, of course she choose to profile us. Just one of the many perks of making a movie!

Jack Canfield's Go for No! Story

During Jack's interview for the Go for No Video, he shared one of his many "go for no" stories with us... this one about Chicken Soup for the Soul. As writers, it has always been very inspiring to us.

Failure, Success, and Mediocrity

I just read a fabulous quote from Randy Gage (a great guy and one the "stars" in our movie!) and it goes: "The opposite of success is not failure, it's mediocrity. Failures are part of the success process as you learn and grow."

One of the questions we asked for the video was for people to share their definition of failure. Like Randy, these amazing people said, time and again, that failure was quitting, giving up, or as Robert Imbriale mentioned in his clip, "failure is sitting on the couch and not doing anything!"

There is no doubt on your journey you question whether you are on the right path. You question if you are heading the right direction. You may end up taking a different route. You may try a few different things. But always remember that you are IN THE GAME. The only failure, in our mind, is for you to give up on you.

Go for No Video Trailer

All of the fabulous footage of the Go for No! Video Documentary is currently being stitched together - in the mean time, tah dah! Yes! The trailer... enjoy and share!