Most people know us for writing the book, "Go for No!" Actually we have written and published 4 books altogether. "Go for No!" is our most successful having sold now well over 100,000 copies. Two of the others had decent success (around 25K-30K each) and were in the retail niche. The fourth book was called "PLUCK" and was mostly for service-oriented businesses in the "retail" industry. We printed 10,000 copies. We have 8000 on hand still. It is a good book too. We made some significant mistakes though. The cover being one of them. And the title being another (don't ask).
Bottom line... people think we're so successful with "Go for No!" and we are. But don't forget about the 8000 PLUCK's we still have. Most of the time, you don't know what's a "Go for No" and what's a "PLUCK." So you have to just take action and realize you'll get a bit of both along the journey.
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