Wednesday, January 19, 2011

Opportunity May Knock (and Say NO!)

Around 2005, after help from an agent, we had a very close call with a book publisher - a REALLY big one in NYC. A BIG ONE! They were literally about to sign us and our book, "Go for No!"

In fact, we expected an offer to be faxed over with a day or two. However... they had just a couple more questions for us - how big was our "platform" and how big were our audiences, and oh yes -- how many books would we buy?... well, back then even though we had sold somewhere around 30,000 copies of the book, it wasn't quite good enough and at that time we still weren't quite "big" enough for them to take the risk on us. So they passed. That was a BIG NO! We were pretty disappointed but we did not give up on our mission to spread the power of NO!

Now as it turns out, this was just the beginning for our little book. Because although it took another 5 years, we made the Amazon best seller list (in the Sales & Selling niche) and have hovered on the list in the top 10 for the last two years. And as of now, early 2011, we have sold nearly 200,000 copies! We have had the book translated in French, Dutch, German, Chinese, Hindi, Hungarian to name a few. Besides Amazon, we are not in book stores. It was through the support and encouragement of some key people + fantastic word of mouth + relentlessly getting known and getting the word out.

Contrary to what you've heard, opportunity does not knock. YOU knock... and opportunity answers. Unfortunately, it often says, "NO!" Don't give up. Don't let those NO's - even the "BIG" ones, deter you from doing what you believe you were meant to do!

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