In our Go for No! DVD, Jack Canfield told us, "Self confidence the way I frame it is the result of a successfully survived risk. If you want to be confident in confronting a potential "No," ask for a lot of stuff so that you get rejected enough to know you can handle it, and that you didn't die." Susan Jeffers, author of, Feel the Fear and Do It Anyway, explains that "At the bottom of every one of your fears is simply the fear that you can't handle whatever life may bring you."
What happens when you "Go for No" that is - when you try asking for something: resources, a sale, a favor - whatever - is that regardless of the outcome, your confidence has a chance to grow. You get the opportunity to see that you did survive, you did handle it, and really, it's not so bad. Building your confidence, ironically is not about hoping for the easy yes, it's about dealing with and getting through those tough no's.
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