The worst feeling in sales...

If you were to ask me what feeling I would most like to destroy, I know exactly what it is. I was thinking about some of the feelings I have had over the years when it comes to "selling."

The feeling that I would most like to destroy is... Doubt. You might respond, but what about fear? I actually think fear is pretty helpful in a lot of ways. It's such a strong emotion, in some ways - easier to manage. But Doubt is slippery. It sneaks in before you realize it - leans against the wall of your mind, in a black leather jacket, like a gangster from the 1950's, cigarette dangling, asking you, "Who do you think you are?"  Doubt knows that it doesn't have to work that hard.  It only needs to suggest things, in a subtle way, and then saunter off leaving you feeling uncertain; your confidence bullied out of the way.

And so when I think about 'Go for No' and the great results that it can bring people, I am most excited and hopeful that it can remove this most destructive of feelings. So when Doubt comes around you could say, "Oh I know - it's crazy that I think I can do this. It's okay I'm just going for No anyway. You can go now." And Doubt slinks away, head shaking, wondering how it lost it's grip on you.