Saturday, December 1, 2012

Rejection Therapy Goes Mainstream

Thanks to Jia Jiang's viral Krisy Kreme video we're hopeful that a 'go for no' mindset is taking hold in today's consciousness!

If you have not seen it, the video features Jiang entering a Krispy Kreme store and asking for an Olympic-style logo of donuts - something he is certain will get him a quick 'no' response. Instead, he encounters Jackie, a tenacious and creative employee who actually pulls off the task. So in the process of trying to get rejected, Jiang ends up discovering someone who does her utmost to go the extra mile and makes Krispy Kreme look pretty good too. 

Overall, what makes the video so special is because it's about two people - one who had the courage to ask and one who had the heart to help.

1 comment:

Anonymous said...

Yeah, Jackie! :-)

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