Richard tells a great story about his "fleet sales legend" father, Don. The story goes...
"When I first started in the car business, I noticed that my father had a piece of masking tape stuck to the back of his telephone receiver. On it, he had written three words:
Unseen. Untold. Unsold.
Being new to the business I asked my dad what it meant. He said, "Selling is nothing more than telling your story to as many people as you can… as fast as you can. If the prospect remains unseen and untold… they will forever remain unsold."
It doesn’t get any simpler than that! When you get back to most basic elements of your business, this is what it is all about. Unseen. Untold. Unsold.
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