Tuesday, June 12, 2007

Chasing Tom Peters

Chasing might be a strong word. Slowly cornering.

We decided that one of the important marketing strategies when it comes to spreading the word about our book, Go for No! is to get endorsements from high profile business leaders, consultants and experts. Our first choice is Tom Peters. We have not gotten a "no" from him yet. We haven't gotten anything yet actually. I mailed a copy of the book a couple weeks ago. That was step 1. Step 2 was to ask listeners of the Courage Crafters Show to hook us up if they know Tom or know someone who knows Tom. Nothing yet.

Why Tom Peters? Tom inspired us to leave our corporate jobs and start our own business. He is an awesome speaker, genius observer of all things business; we love his radical ideas and ability to make you think differently. We wanted to do some of those ideas and when we saw they weren't going to fly in our own jobs we wanted out even more. Plus Tom believes the failure-success connection as do we.

So, until we get a "no" we'll continue to go for no with Tom.

No comments:

Subscribe in a reader